Online Career Mentoring in India
The education sector in India is growing faster than ever, leaving more and more educated young people searching for jobs. To address this need, Surabhi Dewra and Love Chopra founded meracareerguide.com in 2011 to help guide Indian students on their chosen career paths. This site includes resources such as career counseling, psychometric career tests, and job information. It also helps young people recognize certain marketable skills they may have. The career counseling service is free for the first 10 minutes, and then users can pay for 45 minute counseling sessions. The company’s competitive edge is its personalized mentoring in a sea of generic online education services.
Given the size of the Indian education industry and the trend towards ICT education and careers, this venture fills an important part of the market, as evidenced by its 300% annual growth rate. The company has had much success in attracting investors as well, such as Ronnie Screwvala, who founded the UTV Group; Vishal Gondal, CEO of Indiagames; and Rajesh Tekriwal, a well-known industry professional.
Finally, the team notes challenges related to connectivity in the country. However, Surabhi is hopeful for solutions to such problems. “We are addressing the issues via our website. Digitization, innovation and extensive use of technology can overcome this challenge,” she says.
Source: Tausif Alam, YourStory Media Private Limited