Google’s Project Link continues to expand

Image Source: https://www.google.com/get/projectlink/images/content/map-kampala.jpg

Image Source: https://www.google.com/get/projectlink/images/content/map-kampala.jpg

After installing a high speed network across the city of Kampala, Uganda, Google is going forward with Project Link and expanding to the cities of Accra, Tema and Kumasi, in Ghana. Project Link is an effort to provide more consistent internet at higher speeds to areas that lack fibre infrastructure to provide quality service – Google builds the infrastructure and makes it available to internet service providers (ISPs) and mobile network operators (MNOs).

The cities that are being targeted by Project Link are highly populated and have so far struggled with pre-broadband internet speed. Google’s initiative could represent a step closer to bringing affordable and reliable broadband to their citizens and consequently increase local businesses’ competitiveness, improve universities’ network, enhance research projects etc.

According to ITU, in 2014, Uganda’s internet adoption rate was at 17.71% whereas Ghana’s was at 18.90%. Initiatives such as Project Link can hopefully increase those rates and, crucially, also serve rural and remote areas, so the countries’ citizens can reap the benefits of the digital era and expand economic opportunities as well as increase their well-being.

Additional Sources: BBC, ITU, Project Link