Universidad de Querétaro develops campaign for indigenous digital inclusion

The Autonomous University of Querétaro in Mexico (UAQ in Spanish) started a digital inclusion campaign called “Jamädi”, which means “thank you” in the otomí indigenous dialect. The main objective of the project is to reduce the digital divide in the region by targeting indigenous children and their mothers.

According to teacher Miroslava Silva Ordaz from the Informatics Faculty at UAQ, many indigenous women and children have access to smartphones and social networks, however they do not generate contents. “Jamädi” seeks to teach this population how to share texts, pictures and media that may allow them to get more acquainted with technology. This sort of campaign may also be useful to provide online visibility to their culture thus promoting its preservation.

The campaign is currently requesting donated devices such as smartphones, tablets and laptops that may be utilized for training purposes. These materials will allow the university to provide otomí children with robotics classes and further document in a blog their pictures, writings and creations. Mothers will be provided with tools to merchandise their products in the university market.

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