CinemaConnect application to reach persons with hearing disabilities at Dubai International Film Festival 2017
The Dubai International Film Festival and Sennheiser partnered with the National Media Council of the United Arab Emirates to offer CinemaConnect assistive hearing and translation tool at VOX Cinemas screening destination. For the first time, persons with hearing disabilities will be offered this technology to enjoy the movies projected at the film festival from December 6 to 13, 2017.
The assistive system will be downloaded directly through the users’ smartphones and will be compatible both with IOS and Android devices. The application provides hearing assistance, audio description and a portable display for closed captioning. According to Mig Cardamone, director of Sennheiser Middle East, CinemaConnect application is an example of how simple technologies may enable users to enjoy cinema, reinforcing commitment with Dubai Disability Strategy 2020.