Colombia’s MinTIC announced the launch of Yoendigital platform to train women entrepreneurs in Bogotá
The Ministry of Information and Communication Technologies (MinTIC) of Colombia announced the incoming launch of Yoendigital program focused on bridging the gender digital divide in the country. With support from the local Ministry of Women, the Spanish Agency for International Cooperation and Development, Madrid’s Cultural Factory, Germán Sánchez Ruipérez Foundation, and Prana local incubator, this initiative will allow 200 women aged 14-26 to access free digital skills training to learn how to use technology to improve their businesses and employment opportunities.
Yoendigital will be delivered as an online platform that is expected to be ready by September 2018. Participants will learn how to develop a digital strategy, market research, project management, graphic and web design, social media, online marketing, and other business capabilities that require knowledge about technology tools.
Women who decide to benefit from the program will also be able to receive further support from the digital inclusion centers located in two different areas of the city. In both hubs, trainers will be prepared to support students find solutions to technical problems and take full advantage of the platform. Additionally, each participant will receive one hour of personalized training directed by students of the Pontificia Universidad Javeriana.