Ericsson launches Bank-e-Loom project to foster the productivity of youth in Uttar Pradesh, India

Bank-e-Loom initiative was launched by Ericsson and Digital Empowerment Foundation to promote the enhancement of digital skills in Uttar Pradesh, India. Particularly, it intends to empower traditional young artisans from the region to embrace new technology tools to increase their sales thus creating more employment opportunities.

Through ICTs, Ericsson’s program will address concerns such as access to information, awareness and profitability of creative market products. Particularly, it will focus on four major initiatives, which include infrastructure for internet connectivity, establishing a Cluster Design Resource Center with digital tools and community training, developing skills of local youth and developing an e-commerce portal for entrepreneurs.

Additional Sources: Voicendata